Why applying for a EU trademark?

为什么要申请欧盟商标?

Advantages 优点

The EU trademark system consists of a single registration procedure that gives its owner an exclusive right in the 28 member states of the EU

注册程序简便。欧盟商标体系只需一个单一的注册程序，即赋予商标所有者在欧盟28个成员国的专用权。

A EU TM has a unitary character, an EU trademark application and a EU trademark are valid in the entire EU

保护范围统一。 欧盟商标具有统一性，欧盟商标申请及欧盟商标在整个欧盟范围内有效。

cost-effective solution to protect a trademark in a vast territory (the basic fee for one class is only 1000 € or 850 € for an online application for an individual EU trademark)

成本效益良好。欧盟商标通过一个合算的方案，使商标在广泛的地理区域获得保护。

Downsides 缺点

 It is not possible to limit the geographical scope of protection of a EU trademark to specific member states

保护范围无法限制在特定成员国；

 if a legal action is brought against an EU trademark in only one of the EU member states and that the one who initiated this action succeeds, the EU trademark is cancelled for the whole territory of the EU.

在仅一个欧盟成员国针对某个欧盟商标诉讼成功，该欧盟商标将在欧盟全境被撤销。